David Kochie Koch dressed as a clown at Weirder the Better circus shop 1/3

http://www.weirderthebetter.com.au/epages/wewe3183.sf
In episode 13 of Kochies Business Builders TV Series 3, we meet our Cisco Flip Video competition winner, Graham Pinning from circus equipment and novelty product business, Weirder the Better. As the winner, Graham earned the right to have our experts visit him and give advice on how to improve the business. Weirder the Better is made up of two areas of operation: a shop and a website. The shop caters mainly to tourists and locals looking for novelty items, but also stocks equipment for circus enthusiasts and professional performers. The website, on the other hand, focuses mainly on the professional market. Graham set up the business out of a passion to find and sell the weirdest performance equipment possible. Graham thinks the business is progressing well, but he does need some help with marketing and pricing.

In part 1, finance expert Julia Bickerstaff, talks to Graham about pricing. Julia says that Weirder the Better needs to treat the store and website as two separate businesses with different price structures. She says the website should focus on the professional market, who are familiar with the products and will be quite price focused, while the customers who visit the shop are after a novelty experience and are probably less concerned about price. Julia says a common mistake businesses make with this shop-website business structure, is to have items on the website also for sale in the shop, and have what is in the shop for sale on the website. Julia
says that they need to be separate and different. She also says that Graham can afford to price the goods on his website a little higher, as buyers recognise the business as offering great products and service and is trustworthy.

Category:

Comedy

Tags:

• unicycles
• juggling balls
• magic
• diabolos
• LED and glow products
• staff
• juggling clubs
• devil and flower sticks
• DVDs
• books
• contact juggling balls
• didgeridoos
• stilts
• spinning plates
• giraffe unicycles
• fire snakes
• cards
• juggling knives
• modelling balloons
• parts

[clownmum]

Great !!!

[Karmaslice]

GO GRAHAM!!

[manicmumbles]

Because Kochie didnt look funny enough already.