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Uploaded on Sep 16, 2011

Web users read text in a fundamentally different way than print readers do, so writing effective Web copy requires a different skill set. This presentation provides a foundation in writing well for the Web: capturing the right voice and tone, making text skimmable, search engine optimization, and more.

Handouts and other resources mentioned in the presentation are available at http://blogs.du.edu/webed/2011/09/12/....

Presented by Kate Johnson, senior Web content strategist in University Communications.

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