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Smarter Marketing, la marca de la cultura

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Published on Jul 6, 2012

El incremento de la transparencia del consumidor en la actuación y comportamiento real de las compañías significa que ahora, más que nunca, los valores y creencias de una organización tienen que estar aliados con su compromiso de marca.
El éxito en la era de la transparencia. Para más información visite ibm.com/smartermarketing

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