Bajaj Allianz's innovative marketing strategy on child insurance

Bajaj Allianz has launched its latest advertising innovation on child insurance plans. For the first time on television, Bajaj Allianz has displayed its Groovy kids innovation in promoting child insurance during the India-Australia match in Hyderabad and Guwahati in 2 slots for 10 seconds each. It is a media innovation, showing a father and son duo, which takes the campaigns central idea into the field and breaks away from the clutter through an activity within the match, as opposed to a usual commercial break. The innovation, showcasing the son endorsing his father on planning his future, is designed to take the central promotion campaign to an altogether new level.

Category:

Education

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• Bajaj
• Allianz