'The Future is Context, not Content' - Anders Sorman-Nilsson's Espresso Shot of Ideas - Episode 30

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Uploaded by on Apr 8, 2011

In this Espresso Shot of Ideas, Anders Sorman-Nilsson discusses why the future of business and marketing is organisations' and thought leaders' ability to craft and create a compelling context, where they flexibly adapt content. To become a leading organisation, it's important that you curate and to some extent control the conversation, and the best way to do this is to craft and create a compelling context.

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