PARTNERS 2011: Aprimo Relationship Management at Barclays PLC

More Info http://www.teradatariver2.com ; Invitation: join@teradatariver.com

Kevin Heggie
Senior Change Acceptance Manager, Marketing
Barclays PLC

Teradata PARTNERS 2011 San Diego

Bev Pilbeam
Head, Marketing Infrastructure & Change Management
Barclays PLC
www.barclays.com


Barclays has been using Teradata for over 15 years supporting a range of analytical capabilities which deliver huge value to the business. In 2005, Barclays embarked on a journey to use the Teradata CRM package to deliver all the Direct Marketing activity for the UK Retail Bank, and in 2010, completed the upgrade of the system to Aprimo Relationship Management 6.2.

The presentation will explain to the audience the value Barclays received through the exploitation of the Teradata environment using Aprimo Relationship Management, what drove them to chose Aprimo Relationship Management to underpin their activity, and provide best practices with regards to delivering a successful upgrade project.

The session will also explain how Barclays is using Aprimo today, and what their plans are for Aprimo in the future.

Category:

Science & Technology

Tags:

• Teradata PARTNERS
• PARTNERS 2011 San Diego
• Barclay's PLC
• Kevin Heggie
• Aprimo
• Aprimo Relationship Management
• Aprimo Marketing Management