Relevant Customer Experience - Targeting and Personalisation - SDL Tridion 2011

Good marketers aim to understand their customer's behavior, wants and needs. But are they able to put this information into action, promoting the right thing, at the right time at the right place?
Until now you had no way of (directly) applying your knowledge about your customer behaviour. You can see what is typed into search engines, which can provide a basis to predict what the customer wants. SDL Tridion does not only merge this with pre-defined target groups A, B and C and expect them to behave as such in all contexts. Life doesn't work like that. You may know the impact of the weather, the time of day and location on the customer's behaviour. Now SDL Tridion blends data from a whole range of external sources like these, really taking context into account, promoting the right things in the right way at the right time
Just think for a moment: why are landing pages so successful? It's because you've pre-selected the audience and you've connected them to a site that you believe is completely relevant to them at that moment. What SDL Tridion can do is to make every page you manage just as relevant.
SDL Tridion combines fundamental information like the customer's journey, behavior and patterns in a self learning system which takes the crowd behavior into account. This means SDL Tridion - -also uses information like ratings, reviews, external data and shopping behavior and merges all that knowledge with your business goals and your segmentation rules . All that powerful knowledge are then automatically offered in line with the wants and needs of your customers. Targeting and personalization made easy.

Category:

Science & Technology

Tags:

• SDL
• Tridion
• targeting
• personalisation
• customer
• behaviour
• behavior
• online
• segmentation
• context
• based
• segmenation
• geotargeting

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