Word of Mouth marketing campaign for V&A Postmodernism Exhibition

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Uploaded by on Oct 10, 2011

Word of mouth marketing: Impact's Street Team takes to the road to promote the V&A Postmodernism Exhibition by engaging potential audiences in direct conversations.
"What does postmodernism mean?" "here did it come from?" The V&A will explore these questions in the exhibition Postmodernism: Style and Subversion 1970--1990.
To find out more about our Word of Mouth marketing services please visit:
http://impactideas.co.uk/services/word_of_mouth_marketing/

"Word of Mouth Marketing is defined as a structural marketing effort designed to stimulate individuals to talk about your product or service. In other words, it is giving people a reason to talk about you and making it easier for the conversation to take place. It refers to passing of information verbally, especially recommendations and it's based on people's desire to share experiences. Word of Mouth marketing represents a fundamental change in communication between consumers and marketers. "

Source: http://EzineArticles.com/6369450

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