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Abbie Kearse Newscaster on MTV Live fr Times Sq NYC 1997 / MTV News Demo Reel # 28

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Uploaded by on Nov 7, 2011

Newscast Producer: Josh Tyrangiel

"I had the time of my life and I owe it all to you" so the classic track goes and this was pure fun working as one of the newscasters on MTV Live which later became a little show called TRL. Reporting the news was new news on MTV acorrding to an article in the New York Times in 1992, but the stories I wrote, produced and reported were all done the old school journalist way. Was happy to be a part of the team full-time from November 1990 until April 1998 when I left to do some other things (family first than a clothing line). Enjoy this reel and feel free to continue to write me with any questions re: "this is how we do it". Cheers, Abbie

btw: my interview w the lovely tha dee-light-ful Fiona Apple starts later on the reel at approx 05:11 (you can hear me asking the question on the MTV News program The Year in Rock 1997 which was taped off the TV on VHS back in the day) don't mean to brag & boast like hot butter on my breakfast toast, but I am damn proud being a part of the MTV News team in 1992 and winning a George Foster Peabody Broadcasting Award for my work as a Writer on the MTV "Choose or Lose" Campaign. Shocking right ?!?!

This is one of the many pieces written about my teams ground breaking work:

http://www.nytimes.com/1992/10/11/magazine/but-can-you-dance-to-it-mtv-turns-...

The television screen explodes with a flash of light and a riff of hard rock. This is the "Bill of Rights," according to the rock group Aerosmith.

"Freedom," declares Joe Perry, the lead guitarist of Aerosmith, is the right "to use handcuffs for friendly purposes." And, as he licks whipped cream off the chest of a gorgeous blonde, Perry says: "Freedom to wear whipped cream as clothing." Finally, as two blondes wearing American-flag suits hold up the rim of a gigantic condom, a voice off-camera intones: "Freedom to wear a rubber all day -- if necessary."

"Hey!" yells Steven Tyler, the lead singer. "Protect your freedoms. Vote!"

"Even for the wrong person," adds Tom Hamilton, the bass player.

You won't see this unusual political message on any of the three network newscasts or even on CNN. But millions of regular viewers of MTV, the 24-hour music channel whose hyperactive, sound-thumping music videos are critical to determining whether a record will sell, have been watching the Aerosmith public-service announcement all fall. It is part of MTV's ambitious, $1 million "Choose or Lose" campaign, whose goal is to get young Americans to vote on Nov. 3.


The campaign includes not only video messages like this one, but also sustained coverage of the Presidential campaign on MTV's daily and weekly newscasts. Tom Freston, chairman of MTV Networks, says the decision to provide constant coverage of the race is a turning point, a "quantum step" for MTV, one of the world's fastest-growing and most profitable cable networks.

Until "Choose or Lose," MTV News focused heavily on rock stars, tours and news about the music industry and popular culture. By deciding to devote an average of about 25 percent of its daily and weekend newscasts to the Presidential campaign and increasingly to other major news developments, MTV is becoming, in effect, a kind of Rolling Stone of the air.

* more info on MTV News Producer Josh Tyrangiel:

http://www.wwd.com/media-news/media-features/josh-tyrangiel-all-business-3462...

NEW YORK — Instructions for finding Bloomberg Businessweek editor Josh Tyrangiel's desk in the Bloomberg Tower on East 58th Street: Enter on Lexington Avenue. Walk past gigantic undulating wooden installation art. See security desk. Pose for picture (camera behind tinted glass). Wear your badge — always wear your badge until you leave. Go up in the elevator to the sixth floor, "The Link." There aren't arrows above the doors in the elevator bank, just large panels of lights (tip from one Bloomberger: "Red is down, green is up, like the stock market").

(reel is for demonstration and non profit educational proposes only)
Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

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Uploader Comments (TheTeamLiam)

  • Sorry it took me so long to "reply", but the news about Heavy D's sudden passing just broke on TMZ. So, I will be looking later tonight. Think Dweezil & Ahmet's Dad Frank Zappa is hanging with my Grandpa Teddy (who passed Dec '91 fr prostate cancer on the same day too) are smoking some cigars tonight in heaven chilling w Heavy D., Biggie, Pac, Kurt and Layne exchanging some very scary stories about me from 20 years ago. - Abbie

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  • You seemed to contrast those guys in the beginning quite a bit, lol.

    When was Dave Grohl in the studio with Puff Daddy? Is there footage of that layin around?

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