Kieron Matthews, marketing director at the IAB, presents his review of 2009's best online creative work at the IAB's Engage 2009 conference and advises creatives to "come up with ideas that can be advertised, not advertising ideas".
Kieron Matthews biography:
http://www.iabuk.net/en/1/engage2009speakerkieronmatthews.html
Link to this comment:
All Comments (0)