MAD WORLD Exclusive: ERIC BADER, President and CSO Worldwide, INITIATIVE

Eric Bader is President G14, Chief Strategy Officer, Worldwide at Initiative, a performance led-communications network. He is responsible for the 14 high-growth potential markets at Initiative that have been organized into a new cluster. These markets are: Australia, Brazil. China, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, Russia, Spain, and the UK.

Bader, a veteran of new media, was formerly Managing Director of MediaVest Digital overseeing planning, buying and execution of campaigns across all digital platforms. The Digital Connections unit he led there handled $350 million annually in digital media buying for clients including Coca-Cola, Wal-Mart, Continental Airlines and P&G. Under his leadership, MediaVest was named Digital Media Agency of the Year by Advertising Age in 2006.

In anticipation to his keynote presentation ' Driving A Global Advertising Message via Mobile' at MAD WORLD (http://ow.ly/6USCy)
on Dec. 7th in London, Eric is answering the following questions:
1. What is the big advantage of mobile when trying to engage with consumers?
2. What advice can you give marketers considering mobile?
3. Why is mobile not taking a larger share in adspend?

Category:

Education

Tags:

• mobile advertising
• mobile engagement
• mobile strategy
• mobile planning
• communications
• crm
• initiative
• mad world
• london
• terrapinn