b2b prospect data lists.MOV

http://www.responsiva.biz b2b prospect data lists selection pitfalls.
Toby Harris, director of Responsiva, provides five vital tips on the pitfalls to avoid when purchasing a prospect marketing data list. It is unfortunate that so many businesses still fall into these traps when sourcing their prospect data, and by highlighting them here Toby Harris hopes to educate the prospect list buyer with some of the main areas of issue.
The first area to consider is the employee size of the prospects you wish to target. Of the business data containing 99, 100 or 101 employees almost all state that there are 100. That is because companies round their employee size to the nearest nice number when asked.
By mirroring this analysis to the smaller businesses, more than one million b2b prospect data lists were measured. The only spikes were at 5 and 10 employees, suggesting that some of these businesses data records possibly have just 4 (or 8-9) employees instead. Therefore it is important when sourcing b2b prospect lists to consider the true company size of the prospects.
The second pitfall area covered by this presentation is how to select head offices from a b2b prospect database. There are three primary ways of doing this, utilising the premise type, job titles and number of sites that a business is said to have.
If your b2b prospect data list needs to exclude not-for-profit organisations then there are four key areas to consider. These are the industry, market sector, premise type and job title within the business list records. By working through all four of these variables it is possible to limit your prospect list to only include the business data from probably profit-making organisations.
In covering the Telephone Preference Service, Toby Harris explains that some b2b prospect data list providers do still supply telephone numbers that have not been screened against the TPS file. It is always important to ensure that the data supplier performs this screening before releasing the data.
The final area covered relates to the most recent verification date of the prospect data. Most data providers will advise that their data universe has monthly update feeds. Toby Harris explains this as more likely to mean that just a section of the full two million universe is called monthly. Typically just 5% - 10% of that universe. Calling the full b2b prospect list universe would not only be cost-prohibitive, but it would also annoy most of the business records on the file, to the point of their requesting removal.
By having an ongoing monthly cycle of updating 5% - 10% of the file, the full database is usually completely verified every 9 18 months. And this means that the prospect lists you purchase will have a mixture of recency of their verification. Responsiva guarantees that less than 2% of telephone numbers or mailing addresses will be dead.
To contact Responsiva for any further information, telephone 0800 118 5000 or send an email to info@responsiva.biz , where Toby Harris will be happy to answer any questions you may have in selecting your b2b prospect data lists http://www.responsiva.biz

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