Concise Storytelling for Leaders Workshop

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Uploaded by on Jan 6, 2012

JD Schramm, Stanford GSB lecturer in organizational behavior and director of the Mastery in Communication Initiative, presents this workshop specifically designed to help alumni speakers for the 40-Year-Strong anniversary celebration of the Public Management Program and the Center for Social Innovation to create a four-minute personal story of impact .

The workshop includes topics like how to get quickly to your point and how to inspire your audience. It also features case discussions highlighting alumni Jack May, MBA '84, and Diego Fonstad, MBA '03.

Related Links:
http://csi.gsb.stanford.edu/40-year-strong-community
http://www.gsb.stanford.edu/mastery/
http://www.gsb.stanford.edu/news/headlines/schramm_impact_2011.html

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  • starts at 5:40ish

    meat of it (7 things is) from 5:40 to 43

    Other notables:

    hooking: share a little bit and have them ask more (43ish)

    obstacle, climax, and consequence. (54 ish)

    obstacle and resolution model : how things are, this is how they could be (55:40ish)

    workshop part: 57ish-1:02: mock presentation = 1:03:critique so on...

  • 1. Parachute in.

    2 .Select 1st words carefully.

    3. Follow Goldilocks.

    4. Practice 1 part of audience/1 thought.

    5. Remember words that had more meanings

    6. Use silence.

    7. Know your AIM (Audience/Intent/Message)

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