Is Google putting more weight on brands in rankings?

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GoogleWebmasterHelp | March 04, 2009

On February 26, 2009, Google software engineer Matt Cutts collected questions...

GoogleWebmasterHelp | March 04, 2009

On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.

Monica from Madison, WI asked:

Can you verify that Google is putting more weight on "brands" in search engine rankings? If the answer is "Yes" -- what is Google's definition of a brand? Inspired by Aaron Wall's post: http://www.seobook.com/google-branding

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Highest Rated Comments

  • Question: "Are Google putting more weight on brands more in search results?"

    Answer: "No we don't, we just changed something so that brands might now be appearing higher up on the list"

    - Well isn't that what the woman was asking?

  • Hey Matt, Do you have only ONE t-shirt?

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All Comments (15)

  • Short: Brands are like other keywords - if the content is relevant, the ranking is better. Right?

  • there was once an inside pic from google offices,

    where you can see next to every website his 'authority & trust' score...

    so google manually gave the most visited sites greater authority and ranking like:

    wikipedia, amazon etc...

  • Thanks for the info, I don't know anyone who uses any other search engine and if I have to even 1 time I get frustrated that they all suck compared to google...

  • The Brand Algorithm will probably be triggered with terms like 'buy','company','[geographic target]','sale','shop','order' etc. etc. matched by a 'new' database of brands (Chambers of Commerce databases etc.).

  • Comment removed
  • Good spokesman for Google.

  • wa7son, the video confirms that there was an algorithmic change, but that we didn't and don't think of the ranking change in terms of promoting brands.

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