Autolite On Parade

A parade made up of electrical parts for automobiles such as spark plugs, generators, starters, batteries etc. I remember this commercial from the late 40's or early 50's. A very clever idea.

Category:

Entertainment

Tags:

• parades
• autos
• classic
• commercial
• music
• animation

[parzifal40]

Love this wonderful commercial. The music is fantastic and seems so appropriate for the action. These commercials were so much better than the junk we are spoon-fed today. These people have imagination and did not need sex as the hook to get your attention....love this one.

[Dal88]

Thanks for the comment.

I remember this commercial from the early 50's. Thought it was the greatest commerciaL of all time. It took me somewhere around eight years of searching before I found it in a collection of commercils on a one hour video. Just ran across it by accident. The parade segment is only part of the Autolite video.

Ed

[helzl]

I've searched for this commercial for years. What a treat to see it again! A million thanks. I believe that Autolite sponsored "Suspense", with Rex Marshall as their spokesman.Was George Pal the animator?The music is Schubert's "Marche Militaire".

[Dal88]

I also searched for years without success. When I was a youngster, all I could remember was auto parts marching down the street. I always thought it was the neatest commercial.

Then one night while surfing I ran accross it. It was part of a documentary film and I edited the parade from it.

[999gojoey]

As a little kid, making it through the TV show "Lights Out" was an act of bravery, intensified by Boris Karlov. But to me, seeing those Autolite batteries marching down the street gave me nightmares. We all had great imaginations in those days, took them different places. What a time in which to grow up -- running outside from sun-up to sun-set, lunches of grilled-cheese sandwiches and tomato soup, no computer games, hopes built on daydreams.

[closetjung]

Thank you for this. This was reportedly my brother's favorite commercial when he was a toddler. When I was growing up, my mother frequently referred to it, noting with delight how my brother used to "run into the room" when he heard the intro music from the television. She died last year. I wish I had had access to it, so we all could have enjoyed it together.

puzzler2

[TVnostalgia]

To see and download this and thousands of others, go to archive dot org and search for AutoLite1940.

Warning - if you like this type of video, this website will change your life!