"Videoblogging Is the Damnest Thing!" Declares

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Uploaded by on Mar 9, 2007

Peter Hirshberg, one of the sharpest guys in the biz, told me he is flabbergasted by the rapid emergence of the video blogs. He reflected on the remarkable growth of vlogs from his first exposure to the budding form just 18 months ago.

In framing the state of video blogs, he uses the "Long Tail" metaphor (the super hot book by Chris Anderson about how technology and other factors have leveled the playing field for businesses. We attended the ultra hip Manhattan book party a few weeks back.)

He says that there are some big fish at the head of the "Long Tail" or curve, like the Huffington Post which has just launched a video blog about the media -- and the emerging Beet.TV (he said it!).

But there will be many opportunities for smaller vloggers to find their audiences at the "tail" of the trend. He says smaller vloggers will inevitably rise up and find an audience.

In framing the bigger picture, he references the challenges facing Hollywood producers. He says that consumers are not just changing their consumption by using devices like Tivo or video iPods, they are becoming producers.

See this video on Beet.TV:
http://www.beet.tv/2006/07/videoblogging_i.html

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News & Politics

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  • thanks man very nice of you

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