Advil Spec Aims to "Reverse Undo"

"With this spot I wanted to create something where meaning and story could be conveyed purely through lens choices, framing, lighting, and performance," says Director/Writer Dominic Lahiff of his Advil spec spot. "I also thought it would be interesting to depict a pained mind state. After some research I settled on devising a spot for Advil Migraine."


By visually representing each of these respective migraine symptoms, the spot takes the viewer on a journey mirroring that of the migraine sufferer: Diopters, bendable mirrors, an old-school flashbulb gun and Arri's Timing Shift Box were used to create these increasingly nightmarish effects. The confined location, tight framing and long-lenses were intended to convey the subject's psychological claustrophobia. Kino-Flos and flickering increasingly painful strobe- lighting add to the air of physical discomfort and mental pain.

Category:

Film & Animation

Tags:

• comercial
• advertising
• advil
• Raging
• Artists
• Dominic
• Lahiff
• film