Uploaded by Steveology1 on Sep 14, 2011
The old Twitter joke about people saying what they had for breakfast in their tweets has a little truth to it, but failing to grasp the more powerful side of that platform is easy to do.
People who use the platform to broadcast self-referential tweets and automated random crap see almost no return on their time investment, and leave saying what a colossal waste Twitter is for their business. Without exception those who have told me about their Twitter failure story have all lacked a cogent strategy or clear goals from their Twitter plan.
Mark Schaefer has used Twitter effectively to build his business and grow a very successful blog. If there is such a thing as a Twitter expert, Mark is it. It's not hard for anyone to apply his strategy for their personal or business success, but it takes a focused approach. In this video he shares his insights that you can start using today.
Mark recently released his new book The Tao Of Twitter. His book has been getting a boatload of 5 star reviews by readers on Amazon. You can buy it here: http://www.thetaooftwitter.com/
For More Social Media Smart Practices Visit The @Steveology Blog Here http://stevefarnsworth.wordpress.com/
** This video was shot using video conferencing technology provided by Evogh. To learn more go to www.evogh.com.
Interviewed:
Mark Schaefer http://www.linkedin.com/in/markwschaefer
Executive Director
Schaefer Marketing Solutions http://www.businessesgrow.com/
About Steve Farnsworth
Steve provides online and social media marketing to companies so they can take strategic advantage of new digital marketing to increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads. For more information on how you can out preform your competitors call 650-331-0594.
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- BusinessGrow
- Mark Schaefer
- Mark W. Schaefer
- Schaefer Marketing Solutions
- Strategy
- Tip
- Business
- Blog
- Blogging
- Corporate Blogging
- The Tao Of Twitter
- Social Media
- Steve Farnsworth
- @Steveology
- Steveology
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