Leo Burnett creates new ad for Freeview "Balloons"

Freeview is launching its first new piece of work since appointing Leo Burnett to its agency roster earlier this year. The work is the outcome of a brand repositioning across the business, centred on 'generosity'.

As a not-for-profit company with a genuine passion for providing great TV for free, the new positioning embodies the organisation. Freeview is the No.1 UK TV platform and has brought happiness to millions through its offering of the most popular channels and television technology, all subscription free.

Helium balloons are the creative vehicle for the new campaign.

Everyone loves a balloon, they are an unmistakable symbol of joy, happiness and wonderment. They are also a wonderful symbol of freedom. The campaign uses balloons to symbolise all of the wonderful things that Freeview has to offer; great channels, top programmes and the latest in TV technology.

Written by Rob Tenconi and Mark Franklin at Leo Burnett and directed by Simon Willows through BlinkInk, the launch film follows a viewer's journey around town as he collects all manner of shiny TV-themed helium balloons. The more he collects, the bigger his bunch grows, until he has so many that he is lifted into the air.

The campaign is summed up with a rhetorical question to the viewer, 'How good is that?'

Category:

Entertainment

Tags:

• Freeview
• Leo Burnett
• Balloons