Winchell's Donut Commercial

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Uploaded by on May 25, 2008

From 1980. The first commercial I ever directed for a big name client. Directing, in this case, consisted of arranging the donuts with the food stylist and operating the camera mounted on a movable arm. --- Wide angle lens working very close. Had to wipe icing off the lens more than once. --- For nostalgic tech geeks: Camera was an Ikegami HL-77 with prime lens adapter with a 6mm Cooke lens. Vinten dolly-mounted jib arm. Recorded to B-format 1" videotape. Gag at the end was composited live with the first generation version of Ultimatte. (Recently re-posted in You Tube HQ.)

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Film & Animation

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Uploader Comments (videobeach)

  • I remember well the Videography Studios is where this wonderful lighting and camera ballet was shot. ~~~~Bob Kiger

  • You are quite right, Bob. Videography was a hotbed of good people and great work!

  • Darn fine spot.  I think I edited this commercial!

  • You are correct,sir!

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All Comments (26)

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  • can you help me find the one w that $2.99 song?

  • I remember this commercial as a kid! You directed it?  Awesome!

  • I totally remember this commercial....thanks for sharing

  • We had a winchell's in Texas and I passed it every day before and after school (I walked)... (I also passed a Jack In The Box) but then they closed Winchell's and made it into a Braum's Ice Cream. Oh the torture. (Yes I had a weight issue... so what!!) LOL I miss both of them!

  • I'm 46 now, but I remember everyone at school talking about that ad. We used to say it didn't necessarily sell donuts, it sold whatever was in the fridge Right Now!

    A great ad! Congrats on an excellent job.

  • "oh no! Not the lemon" was a very popular expression at my high school when this commercial was being aired.

  • In case it hasn't been posted yet...

    "MMMMMM. Doughnuts!"

    ... please don't hurt me ...

  • fuck im hungry now.

  • This was one of my favorites- was going to upload this but see this is already here, from the director no less. I salute you!

  • Those donuts looks so good! :p

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