Hulsbosch - Qantas case study.mov

Challenge:
The arrival of the Airbus A380 and Boeing Dreamliner was the catalyst to contemporise the brand.

Solution:
Qantas invited 5 Australian design experts: industrial, fashion, food, interior and corporate design to refresh the brand. Hulsbosch redesigned the corporate identity including major signage systems, from external/internal aircraft livery to airport terminals and from First Class and Business Class lounges. Plus all forms of printed material such as Consumer brochures, baggage tags, in-flight services and from advertising to customer relationship programs, moving the brand well into the 21st Century and retaining Qantas' long association with the best qualities of Australia -- natural, free-spirited and confident.

Results:
The new identity is the key element for the airline's fleet and identifies Qantas throughout the world. It was chosen as one of the 10 best identities in the world in the Cannes Design Lion Awards, won a gold statue at the London Awards and received the prestigious Mobius Award in the USA.

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