How do I optimize an e-commerce site without rich content?

On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.

Paddy Moogan from the UK asked:

Hi Matt, what are your opinions on optimising an Ecommerce website where the main pages/products may not necessarily be rich in content?

Category:

Science & Technology

Tags:

• google
• ecommerce
• seo

[AlastairMcDermott]

Video boils down this.

Q: How do I optimize an e-commerce site without rich content? A: You don't. So add rich content.

Matt, please add richer content to your video answers.

[fantasyperson2009]

Why would people be annoyed getting a page with a product, when they want to buy you say....value add, bla bla ...no answer.....I would ask yourself...or do you want to find something compelling...if I sell desks...how the heck can you be a high value desk....you never answered the question...yet again no answer.

[tharanginishadi]

Try to flirt and meet Asian women online lushfmlk.info

[tan00045]

Good!!!!!! I like your video.

[mfornas2008]

@parfumeria33ro Not really. You could provide a way to include content in the form of reviews (or allow your customers to explain their experience with that product). You can also link to related content (user guides, or videos). I agree that there's a lot of work to it but if the site is worth you could try

[parfumeria33ro]

Rich content for e-commerce? Absurd!

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Online perfumery? Online drug store? Hundreds of products. Content can only be the producers' description of the product. Thus, same description found everywhere. No original content.

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Let's imagine each e-shop makes up its own poem for a product (original content). For the visitor, is it useful or confusing to see the same product having tens of different descriptions?

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Google asks for rich content, e-commerce owners can only make up content. False info.

[dagr8rylz]

@fantasyperson2009 SILENCE Earthling The Google Gods have spoken! feel free to plead your case along with the rest of us who didnt get a "real answer"

[spam890]

so if Google doesn't have an answer to a question, we change our business? Come on matt. Give me the Google and I will tell you the answer :)

[tgfunky]

they have that it's called google product search..

[arnold08]

Alternatively, Google should build a product where ecommerce advertisers can submit their site to and "rank". Something like Froogle, but more betterer.