Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Nov 28, 2013
In collaboration with experts in the EEG field, we set out to measure how car design can make you feel. Using emotionally charged triggers—such as a baby crying—the Concept Coupe was up against stiff competition. Watch how, for the first time ever, EEG technology was able to measure how car design affected emotion.