Poland an increasingly competitive place for brands

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Satkar Gidda of the British SiebertHead speaks of the brand design market in Poland. Satkar has already worked with such major brands as Toblerone, Carlsberg, Wedel and other companies. The brand design agency seeks to create a channel of communication between the brand and the consumer and explains here of how people are seeking new ideas.

This interview was filmed at the EasyFairs Packaging Innovations show in Warsaw on 28 April 2009.

My channel on you tube : http://www.youtube.com/alanheath is one of the most prolific from Poland. I have produced a number of films, most in English but also in Polish, French, Italian, Spanish and the occasional hint of German and Hebrew. My big interest in life is travel and history but I have also placed films on other subjects

There are a number of films here on the packaging industry. This is because I am the publisher of Central and Eastern European Packaging -- http://www.ceepackaging.com - the international platform for the packaging industry in this region focussing on the latest innovations, trends, design, branding, legislation and environmental issues with in-depth profiles of major industry achievers. Most people may think packaging pretty boring but it possibly effects your life more than you really imagine!

My blog can be found via http://www.ceepackaging.com and http://www.pbn.com.pl and contains background information and more details of many of my films. This information is in English.

Category:

Howto & Style

Tags:

• Poland
• brand
• branding
• packaging
• easyfaris
• innovation
• Satkar
• Gibba
• Sieberthead
• Warsaw
• Warszawa
• Expo
• Polska

[usenetposts]

Toblerone, out on its own, triangular chocolate - remember that ad?

[conrad4ever]

wow they did the brads fro toblarone and calsberg! thats pritty impressive.