Meat & Livestock Australia "couple sharing" ad - via Mumbrella

From the press release:

The third installment of Meat & Livestock Australia's successful. Trust your Beeflex' campaign launches today -- the first day of winter, showing that when the weather getscold, people's Beeflex really kicks in, and they go to great lengths to get -- or hang onto -- a warming beef meal.

Glen Feist, General Manager -Marketing at MLA, said, "We've just had the coldest May in years, so it's an ideal time to remind consumers to warm up this winter, withdelicious beef casseroles, curries, pies and roasts."

Dennis Koutoulogenis, Creative Director at BMF added: "I'm just back from a shortbreak in the NSW Southern Highlands, where the mercury was awfully close tofreezing, so I can vouch for the fact that my Beeflex went into overdrive when I wentanywhere near a pie shop, or spotted a nice massaman curry on the menu."

The campaign launches with a 30-second "Couple Sharing" TVC, an extended versionof which will air during the second State of Origin game on Wednesday 15 June. This will be supported with radio, POS, social media and PR activity.

Agency: BMF
Director: Tim Bullock
Production Company: Prodigy Films
Media Planning & Buying: UM
PR: Hausmann Communications
Client: Meat & Livestock Australia

Category:

People & Blogs

Tags:

• BEE0472245
• QT
• 2

[tcku]

Great ad!! Love the idea....mostly so funny!!

[TheMorningCoffee]

lol