Yorkie. "It's not for girls". Writer/art director: Anthony Smith. Director: Chris Palmer

Writer/Art Director: Anthony Smith. Agency: JWT.
Director: Chris Palmer

Category:

Comedy

Tags:

• Chocolate
• Sexism
• Nestle
• Yorkie
• Bar

[Petchhyy]

Why don't these feminists go and find something better to make equal like God damn pay.

It's a bar of chocolate.

And to be quite bloody honest, why don't men get to have a chocolate bar marketed at them? You get magazines marketed at women on how they should all basically hate men anyway.

The worlds gone fucking nuts.

[bluekinglion]

No matter whether you like it or not, you have to admit, it is clever marketing. Stereotypically, a lot of chocolate manufacturers target audience is female. So they play up the masculine theme to make men buy the bar. The women look at that chocolate bar with "It's not for girls" written on it and think "Fuck you, you can't tell me that I can't have a Yorkie", and promptly buy the bar.

[TheEdenEye]

MOTHERFUCKING YORKIE. IT'S N O T for girls. I don't know why I find that so freaking funny...but I really do.

[bluekinglion]

@AnnieKItten

That seems faintly ridiculous. If a marketing companies advert usage was contingent on universal popularity, then they would be waiting a very, very long time before it was shown anywhere. Love or hate are as effective as each other. My hatred of the go compare adverts lodges go compare solidly in my mind, I will never ever forget about it. If I ever need financial services comparison, go compare will immediately spring to mind whether I like it or not. That's what marketing is.

[Swagasaurusable]

@bluekinglion In theory, what will actually happen is that people will forget about the chocolate, and thousands will be wasted in marketing schemes.

[wackywiccan]

@Petchhyy ...nuts, with chocolate, mate. Cheers!

[aidentheodd]

I don't see why girls should find this offensive, it's just a bit of fun. Besides, it makes fun of men too; it say's that we're all football obsessed, insensitive, immature individuals.

[MrThecarebear]

I wish I could say that a Yorkie tastes the same these days.

It's not as good as 1976.

Nestle made sure of that.

And they're no longer made at their place of name origin- YORK.

[stephenshwmac]

They dont make chocolate like this anymore.

[Judithica]

I remember similar situations when I was a girl. I wasn't allowed to read comic books. I still read them, but probably will avoid yorkies. Not funny when it happens to you, say, with a job. 

[civver3]

I think (and I hope) that it's just a joke.

[supahdupahguy81]

Andy Gray & Richard Keys approves of this chocolate bar...