Published on Apr 11, 2012
Dentists: Change. Change. Change the Dynamic!
This Niche Dental video, featuring my dentist client's testimonial as well as Direct Mail Expert, Oli Gonsalves, shows dentists why CHANGE is needed, and what DYNAMIC Change can do.
Dental marketing can be developed in many, many, many ways. And those multiple flings at the wall are the problem!
Marketing for dental offices is often presented as a quick fix and/or the dentist desires a fast, low cost and comprehensive solution. Both strategies are easily accepted because there are very few rules to determine a benchmark that is consistently provable.
Connective Communication© provides a consistent network of elements that make benchmarking possible. Think Community Communication rather than 'Marketing Stuff' to avoid being drawn toward buying into 'simple solutions' to put everything right again for your dental office.
Every 'communication' element, from postcards, online advertising to videos, websites, logos/branding and external marketing, has its place. Change the Dynamic by creating a 'connective' environment to drawn in more patients and increase the value consumers see in dental services.
Call Oil, my co-consultant @ 1.888.380.0020