Swimovate Poolmate Swim Watch - www.simplyswim.com

http://www.simplyswim.com/products/Swimovate/Poolmate.aspx
The Poolmate lap counter from Swimovate offers state of the art accelerometer technology which counts your laps automatically so you don't have to worry about pushing any buttons or dials.The Poolmate is a lightweight and streamlined watch which can be worn both in and out of the pool.
You can use the Poolmate watch for any type of swimming stroke and it doesn't matter whther you tumble turn or push off from the side. It has a unique efficiency index which allows you to easily see your progress.
The Poolmate doesn't just count your laps but also counts your average strokes per lap, distance, calories, efficiency, real and elapsed time at at any point during your swim session. All this data is also stored in it's large memory, so you can recall it at your leisure. The Poolmate can also record data from individual sets as well as stats for your whole session.
Features No Calibration All Major Strokes 100s of Session Storage Yards or Metres Changeable Pool Length Chrono Mode Water Resistant to 50M 12 or 24 Hour Format

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Sports

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[mondaytoosoon]

get someone who has used it rather than fumbling through the screens

[dwolsky1213]

I just bought one of these...I hope it's as awesome as it looks.