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Uploaded by on Nov 19, 2009

"Focus on Success" is a combination broadcast television news magazine, DVD marketing and web promotion campaign that features businesses and professions who provide the best products and services to the Washington DC metro area. The TV element is broadcast 30 times over a three month period on major network affiliate DC stations. Over 800 commercial spots promote the show and its guests. Web pages stream the on-air interview for a year. Online social networks spotlight up-to-date guest happenings and specials. Search Engine Optimization maintains optimum guest visibility.

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  • I sell a large nuber of DVDs using a very simple DVD marketing strategy.

    In every order that is assembled to ship, I always include one or more extra DVD titles as a bonus before it ships.

    The DVD titles I include are cleverly disguised marketing pitches for other DVD titles. They give some useful content, however ultimately ask for a sale.

    I always find a way to cross promote at least three other products or services that offer which are related to the DVD theme. It's very effective.

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