Uploaded by ThisWeekIn on Nov 11, 2011
Robert Tercek sits down with Goodreads CEO Otis Chandler and Rex Pickett, author of the novel "Sideways," to talk about the profound effect that social media has had on the publishing industry. From the changes in media consumption to the drastic shift towards self-publishing and self-promotion, there has never been a greater period of flux. Joining them is A.J. Walkley, a young author who is "in the trenches" of this new movement.
Timecodes:
00:30 Introductions to social reading and Otis Chandler
1:00 The mission of Goodreads
2:40 How does Goodreads leverage social media?
4:35 The difference between a Goodreads review and an Amazon review
6:44 Author Profiles
7:20 the perils of 'Contact Me'
8:15 Introducing A.J. Walkley
8:54 Introducing Rex Pickett
9:50 Rex on leaving traditional publishing
11:00 Rex on self- publishing his second novel, Vertical
12:15 The struggles of marketing Sideways
13:48 Rex on how the publishing industry is mired in the 20th century
14:14 Otis on how writing the book is barely half the battle
14:40 Digital media has shifted the job of the author
15:30 Rob on how traditional publishers are unequipped to market books in a modern media arena
16:50 Alison on the experiences of aspiring authors
18:10 The good news is that the Internet gives everybody a voice; the bad news is that the Internet gives everybody a voice.
20:10 Otis on why traditional publishers are unable to scale
25:05 Social media is all about feedback
26:25 We don't start with the content, we start with an offer
27:40 National Novel Writing Month
29:00 Creative bankruptcy
30:00 21st century is about 2 way media
32:00 Otis: you can't interrupt the creative process, but you can shorten the feedback loop
34:30 When was writing not a mercantile exercise? Debunking the 'Ivory Writing Tower"
37:00 Alison on the current state for young authors: self-publishing is the trend
39:10 Rob's Prediction: The printed book will be dead by 2013
42:00 Rex on the death of creative literature, and how our short attention spans are killing it.
44:50 Otis' rebuttal
45:30 Lord of the Rings as young adult fiction
45:56 Wrapping up
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Thanks for another fascinating conversation.
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