Beijing Consumers 'Riot' over New iPad

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Uploaded by on May 9, 2011

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Something like a riot broke out at Beijing's main Apple store as hoards of consumers struggled to purchase the newly-released iPad 2 tablet computer.

Four people were taken to hospital and a glass door was smashed. The store in Beijing's Sanlitun district opened on Friday to crowds of consumers who had been waiting for hours.

Local media reported an Apple employee angered the crowd by violently attacking people jumping in line.

The crowd then retaliated by smashing the door and roughing up security guards.

Other reports say the crowd was angered when staff tried to close the store and usher customers out the back door.

The second generation iPad was available in black and white. The stock of white items was diminished within hours of its release.

Some had been smuggled from the United States and Hong Kong and offered on the black market months before the official release.

Apple is expanding its presence in China as its products grow in popularity, and the company expects Chinese consumers to account for 10 per cent of revenue in the next five years.

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Top Comments

  • Many of the Chinese young people have gotten so materialistic.

    They think if you wear a certain brand or buy a certain electronic device that means they are a better class.

    So sad.

  • haha the glass was made in china thats why it broke

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All Comments (9)

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  • damn chinks. they shouldn't sell shit to them anymore since this riot and the one today proved to be too much for them to handle

  • lololol silly chinks, learn to line up

  • Why am I not suprised such inhumanity would occur?

  • "Something like a riot broke out", they broke a window and attacked security for black and white. Really think about that.

  • poor chinese.They are using such things first time in their life.

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