British Army - Debris (UK)

I know this has already been uploaded, but I wanted the chance to comment on it, because I honestly believe that these two adverts are one of the most thought-provoking and well-made road safety campaigns ever. Full marks to the British Army and their agency for these adverts, which will be shown on BFBS TV and also to soldiers during the process of their reintroduction to civilian life. Whether it'll make a difference with the meat-heads that will be watching it (I kid, I kid...) is another matter.

This one is entitled Debris, and shows that if you crash, you aren't just hurting yourself...

Category:

Autos & Vehicles

Tags:

• road
• safety
• british
• army
• uk
• speeding
• advert
• commercial
• safe
• driving

[WretchedLivesWhite]

what kind of jackass speeds on a motorcycle??

[wuzzlevideos]

@WretchedLivesWhite The kind of jack ass that has been discharged from the Army and thinks they are invincible. Or did you miss the point of the ad?

[gscardiff]

One of the best TV ads ever. A massive shame this was never shown on terrestrial tv, it really should have been - but it was specifically made and targeted at British service personnel coming off tour before they returned home - as a reminder to drive/ride more carefully.

The special effects are still powerful... and I've seen this dozens of times. Stunt rider was actually riding the bike as it flips - he was strapped to a crane arm so as he flipped the bike, he was pulled upwards out of shot.

[wuzzlevideos]

@gscardiff Wondering if you're still alive and had a reply for me, I'm really intrigued how you know about the ad and the stunt.

[gscardiff]

@wuzzlevideos Hi, I work in the same office as the guys who did the original Creative on it. They all piled over to Hamburg (i think), where it was all filmed. The Autobahn section was closed for repair, the traffic on the other side is all fake (post production). Yeah stunt rider did a wicked job... he insisted on doing as much as possible to make it as real as possible - yeah he was anchored at the waist on wires and when he slammed the brakes and flipped the bike, he was hoisted up and away.

[wuzzlevideos]

@gscardiff Many thanks for the extra information. Still has the same impact on me every time I see both of the ads. Shame TAC don't make them like this anymore :(

[redbytex]

This is ad was a wake up call for me.

I'm an Australian Reservist, and I'll admit I drive more aggresively when I'm driving home in uniform then when I'm just in my civvie clothes.

I don't know what it is. But you just feel untouchable in Army uniform. As you're trained as an "unbeatable force" "nothing can stop you" and then that attitude carries on when you drive home.

[ian9207]

wow - thats deep !

[torysam544]

@WretchedLivesWhite The kind of lad who gets back from tour and needs something to get an adrenaline rush after being shot at everyday for 6 months.

Wish the public road safety ads were more like this, great vid.

[mpczero]

muito interessante

[wuzzlevideos]

@gscardiff Yo, thanks so much for the excellent comment. How do you know about the crane stunt? Got any sources/links I can read?

[gscardiff]

Same stunt rider on "Autobahn" too, he did everything except the catapult-through-the-air shot. The army barracks are real ones, the squaddies are real and in 'Autobahn', all the emergency crews were real too, no actors, they were off-duty.

Four extremely talented and creative people were responsible for both 'Debris' and 'Autobahn': Phil Hickes, Paul Williams, Dave Abbott and Seb Edwards – both adverts were created and produced by GOLLEY SLATER GROUP, CARDIFF for the British Army.