Emilia Telese - Perfect 10 performance and installation - Leeds City Art Gallery - 2006
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Uploaded by emiartista on Mar 15, 2011
Perfect 10 - Emilia Telese
Excessive preoccupation with the way we look happens in every country. The Dove Campaign for Real Beauty found that 90% of women between the ages of 16 and 64 worldwide want to change at least one thing about the way they look, and this percentage is rising. The media have a huge role in this, with pressure to confomodels with homogenous looks.
As an artist, I have dealt with the image of women in the media throughout my work since 1994, exploring beauty stereotypes and the distorted image of self in work such as "Life of a Star" presented at the 2005 Venice Biennale, and Perfect 10. I challenge the motives and expectations of the media surrounding the image of women, and media manipulation of reality through artificial
means.
In 2006 I started PERFECT 10, a live art performance and installation dealing with image obsession and the concept of the "fitting in" by trying to achieve the unattainable and narrow ideals of beauty perpetrated by contemporary media in my country and elsewhere. The piece was first commissioned and shown in Leeds City Gallery, UK, supported by Arts Council England and the Henry Moore Foundation. Subsequently it was shown at Rochester Gallery and Artsway Gallery in 2010 and 2011 including a series of limited edition prints supported by Artsway and the Leverhulme Foundation, looking at iconography surrounding the fashion and beauty business. The prints are available from www.artsway.org.uk
Perfect 10 starts with a live performance in which I am surrounded by my own collection of more than one thousand cosmetics and toiletries hoarded throughout my life since 1987. Using the latest beauty products, obsessively advertised in glossy magazines, I try and replicate the looks of the perfect models depicted on them. The rituals of cleansing, toning, moisturizing and applying make up is followed scrupulously to try and achieve an unachievable perfection. At the end of my performance, Perfect 10 becomes an installation dealing with issues of self-perception and the tyranny of the beauty industry.
Perfect 10 - a Performance by Emilia Telese
Documentation film directed by Emilia Telese
Photography: Marcus Haydock
Editing: Marta Passeri and Margherita Gramegna
Perfect 10 was supported by Leeds City Art Gallery, Arts Council of England and the Henry Moore Foundation
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love u Emilia x
davitubo 5 months ago