The music video for "Windowlicker" is a ten-minute long parody of contemporary American gangsta hip-hop music videos. In the video, two foul-mouthed young men (a Latino and an African American) in ...
The music video for "Windowlicker" is a ten-minute long parody of contemporary American gangsta hip-hop music videos. In the video, two foul-mouthed young men (a Latino and an African American) in Los Angeles are window shopping for prostitutes (referred to in the end credits as hoochies); the French term for window shopping is faire du lèche-vitrine, which literally translates to licking the windows. Suddenly, a ridiculously long white limousine (38 windows in length, including driver's window) crashes into the two men's black Mazda Miata (MX5) convertible, and a "pimped-out" Richard D. James, displaying a surreal amount of wealth and power, emerges with his signature fixed grin. The two women, among others, accompany James in his limousine while their faces morph into James' own likeness, and are later joined by women with horrifically ugly, buck-toothed, deformed faces. The video was directed by Chris Cunningham, who also directed the infamous music video of Aphex Twin's "Come to Daddy" in 1997.
There are 127 uses of profanity in the dialogue segment of the video (which is under 4 minutes), including 44 uses of the word fuck. This averages to more than one use of profanity every two seconds.
The video was released as a VHS single, containing both uncut and censored versions (the latter being referred to as the "Bleep Version").
The promo was nominated for the Best Video award at the BRIT Awards 2000, alongside videos by Supergrass, The Chemical Brothers, Fatboy Slim, and eventual winner Robbie Williams.
The full "Windowlicker" video is restricted to being broadcast only during the nighttime on most music television channels. A bleeped-out version of the video exists, and MTV Two even made a daytime version, with all the opening dialogue removed (the censored version starts with the arrival of the limousine) and some of the video's more shocking images are also removed. In 2008, MTV Networks Europe was fined by media regulator Ofcom for several breaches of its broadcasting code, including airing the uncensored version of the "Windowlicker" video before the 9PM watershed.
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