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Using Social Media Marketing For Competitive Advantage Part Two

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Uploaded by on Sep 25, 2010

This part you can watch me stick my foot in it. Enjoy!

Guest lecture on Using Social Media for Competitive Advantage given at the Schulich MBA Program in India, Schulich School of Business, York University, Mumbai Campus. You can find the presentation that goes with this video at: http://www.slideshare.net/shiraabel/using-social-media-for-competitive-advant...

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  • Lucky for companies things like facebook have finally added filters on who can post to their pages and what. Lots of work to do but totally right. Pretty hard to make an impression if companies arnt watching whats on their pages because it makes them look completely unengaged

  • Hi @krisdhingra,

    I need to check them out! Thank you for letting me know!

    -s

  • Uniqlo UK & Litago Milk are examples of two brands who have recently used Social Media Campaigns to promote their products and have been successful

  • Not sure if Brands should follow everyone who follow them, I think to "Strategically Follow" is the right way

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