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Making Customer-Centric Marketing Real

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Uploaded by on Aug 7, 2007

Excerpt from Forrester's Marketing Forum 2007. Forrester Research Senior Analyst Peter Kim says transitioning to a customer-centric organization requires new metrics, cultural change, and technology investment. Learn what leading firms like Yahoo!, USAA, and Del Monte are doing to organize their business around customers. April 11, 2007 in Miami.

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.

Learn more at www.forrester.com

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  • Other content from Forrester's 2007 Marketing Forum are on the Forrester Research YouTube page. There are two excerpts from this event, the speech by Peter Kim and another speech by Forrester analyst Kerry Bodine.

  • Thank you for posting this clip. Where can I find the rest of the Foroum?

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