Excerpt from Forrester's Marketing Forum 2007. Forrester Research Senior Analyst Peter Kim says transitioning to a customer-centric organization requires new metrics, cultural change, and technology investment. Learn what leading firms like Yahoo!, USAA, and Del Monte are doing to organize their business around customers. April 11, 2007 in Miami.
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Other content from Forrester's 2007 Marketing Forum are on the Forrester Research YouTube page. There are two excerpts from this event, the speech by Peter Kim and another speech by Forrester analyst Kerry Bodine.
ForresterResearch 4 years ago
Thank you for posting this clip. Where can I find the rest of the Foroum?
HMehr 4 years ago