#FutureM 2011 - Emerging Game Mechanics in Social Commerce

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Uploaded by on Sep 14, 2011

Summary - Everything online is becoming social, commerce included. As the worlds of Ecommerce and Social Media continue to blend, retailers are evolving to utilize the same strategies that have made companies like Zynga so successful driving revenue in Social Networks: Game Mechanics. Join us as we explore how this convergence of gaming and commerce will completely change the way retailers capture new customers online, and create new heights of lifetime value for existing customers.
Event Partner -Moontoast
Speakers -
Errol Apostolopoulos, Head of Innovation Strategy & Marketing, Optaros
Kobie Fuller, CMO, Revolve Clothing
Eitan Gilbert, Founder/Creative Director, Fire Hose Games
Tim Putnam, VP of Client Services, Moontoast
Marcus Whitney, CTO, Moontoast

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Sports

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Standard YouTube License

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