Behind the Scenes: Making the Amazing Olympus PEN E-PL1 TV Ad

This is a video about how a television commercial about the Olympus PEN E-PL1 camera was created using Olympus PEN cameras.

To capture the television commercial in HD, the director of photography used several lenses with the interchangeable-lens PEN cameras to get just the right look for the ad. We had up to four PEN cameras in different positions rolling at all times and it was very exciting.

After extensive testing and exploration with our director of photography and his team, we pushed the PEN cameras to their full potential and grew even more excited because we were capturing truly rich images on the actual product that we were advertising. It felt like we were doing something different, something real.

The end result is a story that uses the medium as the message, and demonstrates the features of the camera by showing what consumers can do with the PEN. This is an important demonstrative asset in this highly integrated and digital campaign for the new Olympus PEN camera featuring television, print and online advertising.

Many of today's consumers want a camera with the professional still image quality of a digital single lens reflex (DSLR) and high-definition (HD) video in a compact body that's as easy to use as a point-and-shoot. Thanks in part to an image sensor found in Olympus DSLRs that is approximately eight times larger than those in standard point-and-shoot cameras, the PEN delivers all this and more. Add the flexibility of high-quality interchangeable lenses, the convenience of a built-in pop-up flash, in-camera creative features and technology designed to produce outstanding images effortlessly, and the PEN is the total consumer-friendly, multimedia package.

Category:

Science & Technology

Tags:

• Olympus
• E-PL1
• PEN
• HD Video
• Digital camera
• TV Commercial

[MassiveCuber]

What a major rig! wow! :D

[BrettWithjack]

most of the cameras in this video were EP2s...

[newdimensionfilms]

Proving that video is all about sound, stabilization, and lighting.

[mizJY]

awesome commercial, amazing cameras!!

[ntsan]

Post production and gears is the difference between amateur and profession result. Camera is only a small part of it, raw number is not everything. I would rather watch Peter Jackson's movie shoot with V8 rather than Uwe Boll on with HD cam

[temporaryresident]

Curtismichael14 - do you actually think 1080p at 30fps is THAT MUCH better? Most people won't be able to see a diff on their real TVs. For Joe Average with a computer 4 years old, not having to deal with over massive files is a big deal - the E-PL1 shoots in AVI. Besides, to compare a camera designed for the typical family user vs an enthusiast model is just not very clever.

[mpgxsvcd]

@AwkwardTV Actually some of those lenses cost 4-6 times as much as the camera. I think they had some of the F2.0 zooms on there. Some of those are $3000.

[cgundam]

NICE MAKING OF ~

The whole video was recorded by E-PL1

[Mrsdorsted]

When is it available? (Waiting for 3 onths now).