Life Tree

Client: Seattle Cancer Care Alliance
Agency: Frank Unlimited, Seattle, U.S.A.
Ad Title: Life Tree
Copy: "It's amazing how one decision can affect so many other things in your life... Telling cancer to take a hike? That's about as life-changing as it gets."
Creative Director: Zach Hitner, Forrest Healy
Art Director: Zach Hitner
Copywriter: Forrest Healy
Animator: Drew Christie
Additional credits:
VO: Louis Ferreira
Sound Design: Pure Audio, Seattle, U.S.A.

Breaks: November 2012
Description:
Hand-illustrated style, mixing spareness and fine detail, is intended to call out the emotional chasm a cancer patient crosses, from pre-diagnosis, to the news, to a cure.

• Category

  People & Blogs