Guerrilla Marketing Example - Volvo Soft Speed Bump

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Uploaded by on Sep 22, 2010

Check out this Guerrilla Marketing Example!

Creative Ambient Advertising / Guerrilla Marketing Example by Ogilvy & Mather Dubai, Soft Speed Bump Stunt, for Volvo's suspension system

A blow up speed bump was placed at the entrance of Volvo dealerships so that incoming customers would slow down yet feel nothing when they pass over it.

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  • Another great street marketing video on YouTube: OPEN AIR VIP PARTY - Street Marketing HEC-ULg - L'Amour De Vie

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