Irish Examiner Commercial - "Hurling" - Brown Bag Films

Using green screen, it portrays a GAA hurler on the pitch with an onrushing sliotar (ball) featuring the names of the sports journalists across the seams of the ball.

The advert was made in a tracked 3D environment with handheld camera moves for mid-shots and close-ups to help bring the viewer into the scene. The advert has a fast paced highly stylized feel to it; a fantastic piece of work taking into account the short turnaround.

Director: Feidhlimidh Woods
Duration: 20 sec
Date: 2008
Client: Irish Examiner
Agency: Young Euro RSCG

Brown Bag Films

Category:

Film & Animation

Tags:

• Brown Bag Films
• Animation
• Animated
• Commercials
• Ads
• Clips
• Television Advertisement
• Advertising
• GAA
• Hurling
• Football
• Irish Examiner
• Journalism

[SDaly77]

Nice job... Very creative!