Flagstar Bank Launches Brand Advertising With 2008 Olympics

Campaign Reflects Flagstar's Progressive and Innovative Approach to Delivering Banking Services. Flagstar Bank will begin its most significant brand advertising effort to date when a new campaign debuts Friday, August 8, during the televised opening ceremonies of the 2008 Summer Olympics. The campaign includes television, print, radio, Web and in-branch advertising and is scheduled to run in Flagstar's three banking states of Michigan, Indiana and Georgia.

The ad was directed by Michael Karbelnikoff who has also directed work for Sony PlayStation,
Visa "NFL.com," Pepsi, Miller Lite and Nike. It was produced by Hello & Company and digital marketing provided by SmartFinds Internet Marketing, a digital marketing agency.

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• Flagstar
• Bank
• Banking
• Services
• 2008
• Summer
• Olympics
• Advertising