Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Nivea Sun - Case Study

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
3,196
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Jun 2, 2010

To promote Nivea sun care, Lew Lara TBWA created a mirrored billboard that used sunlight to convey its message.

The ephemeral ads could be seen in places throughout the city where the consumer is exposed to the sun and close to retailers selling the product.

Category:

Nonprofits & Activism

Tags:

License:

Standard YouTube License

  • likes, 1 dislikes

Link to this comment:

Share to:
see all

All Comments (1)

Sign In or Sign Up now to post a comment!
  • Let's not jump and call it an idea. Interesting execution device, sure :-)

Loading...
Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more