#1 Honorable Mention: Best Cinematography, Ryan Morris and Ariel Blandford; "a picture is worth a thousand words, echos of the 1937 film, soft and hard focus"
Sponsors of the contest included Mendo Lake Credit Union, Savings Bank of Mendocino County, NCO North coast opportunities as well as Ukiah Valley Community TV
Film Project Background:
MENDO LOCO
Localization Film Project Summary
At the end of 2008, Spencer Brewer and 30+ business people from the Ukiah Valley convened an action group to examine how to generate an awareness of the benefits of spending more of our shopping dollars in our own communities within Mendocino County. Motivated to change local people's spending habits, this group tallied numerous benefits:
most obviously, local owners of businesses where purchases are made
local ancillary services and products that those businesses use,
local government tax dollar funding
youth sport teams
local non-profits and community events and organizations (who regularly benefit from local business contributions to a far greater degree than other businesses)
During the initial strategy sessions in February 2009, education about the dollars and cents of shopping locally and the less tangible, community-building contributions were highlighted as major goals of the localization efforts of this group. Young people were one target audience that was mentioned repeatedly. A number of strategies were suggested for consideration, including finding a school curriculum to use for youth education and developing a video project to involve teens and young adults in "following the money".
In July 2009, news reached the Shop Local group that a film on shopping local had been created in 1937 as a trailer at the Ukiah Theatre. A subcommittee of Mendo Loco located that old film and began brainstorming about how we might use it as part of the Shop Local efforts. From those sessions an idea emerged to hold a film festival of 3 minute shorts created by youth, at the Ukiah Theatre.
Members of the organizing committee: Kate Magruder, John Glasco, Cathleen Moller, Kirk Fuller, Jesse Burnett, Mary Anne Landis, Jennifer Wright
Components of this project include:
1.Student Outreach
MESA, Mitch Mendosa, tribes, Boy Scouts, teachers, Ukiah Valley Community TV, our Public access station in Ukiah can contact schools—media, libraries, drama, leadership
2.Incentives offered to students who participate
Film screening on the big screen, Flip camcorder awards at City Council meeting(?)
Show in community theatres and at Midnight Movie Madness at Alex Thomas Plaza before each film, may request other independent theaters to show at as shorts.
3.Guidelines for the contest
Teams of 2-5, one member must attend training
Original work
1937 Shop Local video used as appropriate to the artists
Buy local and why
4.Training curriculum
Training on localization (tribes to be a part of this) -- Cliff Paulin, Brian Yepez
Training on appreciative inquiry -- Anne Oliver
Storyboard instruction -- John Glasco and Jason
Film Technique -- "WALDO" training on angles, composition, layout. John G has a video re
City Council awards ceremony and Big Screen showing at Midnight Movie Madness, 6/25 and through-out summer.
Judges Kate Magruder, Jay Johnson, , Kirk Fuller, Cliff Paulin and guest judges
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Buy Local 1937by themoyouknow691 views
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