"Get Tested, Live Longer" HIV/AIDS Awareness Campaign - Action Equals Life: The Series

In his role as a credentialed journalist covering Bangkok International Fashion Week as he does twice yearly, NotesFromThailand.com publisher Nicholas Snow once again (the campaign was launched at BIFW 2009 in November) made a major fashion statement from the grandstands and between catwalk shows, mingling with people who have known him or of him for years, with a t-shirt of his own design. The graphic message begins with "You now know you know someone who is HIV Positive." Snow is making such a dramatic statement because of the invisibility of openly-HIV positive people in Asia and the need for people to know that they know people who are, in fact, HIV positive. This serves the two-fold purpose of getting people to take HIV seriously enough to learn their HIV status, and to challenge the social and cultural stigmas facing people living with HIV/AIDS. ActionEqualsLife.com. Our purpose? "Expressing the truth of our lives and transforming the planet." Created, produced and hosted by Nicholas Snow.

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