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7 Rules for Social Networking Marketing Effectiveness

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Uploaded by on Dec 5, 2007

Social networking is rapidly becoming the most preferred Web 2.0 marketing tool. If you are engaged in selling your products or services online, there is plenty you can do with social networking sites to promote your business.

However, the possibilities are accompanied by inevitable pitfalls. Here are a few things to keep in mind in order to raise your effectiveness when using social networking sites.

Rule #1 - One site or many: While many organizations prefer to maintain their presence on several social networking sites, it can take up considerable amount of time as well as staff resources. Determine the amount of time you can spend updating your profile on each site. It's far more effective to spend extra time and energy maintaining a high profile on one, well-chosen site rather than spend precious hours juggling different operating platforms on too many different sites.

If you do choose to maintain a presence on multiple sites, make sure you assign a full-time staff to regulate your various profiles. This could include posting comments on other member's pages, inviting other people to become friends, or accepting other friend's requests. In the absence of regular care, your web page is sure to languish.

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Uploader Comments (Relativity2)

  • thank you for your advise !

  • @ingblessedbyzeus Thank you for the comment.

  • Enjoyed the 7 Rules for Social Networking. I also liked the way you interacted with your viewers. It was pleasant watching. Thank you.

  • @kimmysloveable Thank you very much.

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  • great advice had my website sand-boxed accidentally, wish i came here first.

    p.s. have an urge to watch 3rd rock from the sun for some reason lol

  • @ormosy6103 Are you really complaining about quality information, because it wasn't delivered in a way that pleases you? You're bitching about completely free, very convenient, quality information? Go put a baby bottle back in your mouth, and let those who contribute, continue to do so in peace, with the respect and gratitude of their audience. P.S. Go fuck yourself.

  • @Relativity2 Yes you did. And well done. I just watched the link you sent me and it is really good. I think that you, like all good companies, take feedback and use it wisely. I am starting work with a website now and I am sure we will be watching you videos to learn. Good luck with everything. :-)

  • @martybop You are totally correct. I did get more sophisticated with my videos over time.

  • @ormosy6103 I agree with you. He knows his stuff but delivery is left wanting. Colour? Backdrop? Clothing? Graphics? Learning is a varied task as we all learn from different communications - aural, visual, numbers etc. Don't make talking-head video is the first rule learned in TV studies.

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