Silvertone Records was a record label manufactured for Sears, Roebuck and Co. for sale in their chain of department stores and through mail order.
Silvertone Records were manufactured c. 1905 - 1931, and then revived briefly in 1940 - 1941. Early releases were single-sided lateral-cut gramophone records; in the late 1910s double-sided discs began to be released. Most discs were manufactured by Columbia Records, while some were made by Paramount Records and Gennett Records.
Silvertones familiar tan label, introduced in late 1923 or early 1924, signaled a new production policy. Instead of relying on a single supplier and risking a repeat of the Federal debacle, Sears decided to contract production to numerous manufacturers. The company assigned blocks of catalog numbers to each of its contractors; thus, master sources for most tan-label issues can be determined from the catalog series: * 200 = Columbia budget series (Harmony) * 1200 = Pathé, with isolated issues from Olympic * 1600 = Regal Record Company (Banner/Regal) * 2000 = Federal Record Corporation * 2400 = Emerson Recording Laboratories (Emerson/Dandy/Grey Gull) * 3000 = Brunswick-Balke-Collender (Brunswick/Vocalion) * 31003189 = A mixture from Emerson Recording Laboratories, New York Recording Laboratories (Paramount), and Starr Piano Company (Gennett) * 31903400 = Columbia budget series, including reissues of earlier Columbia masters * 3500 = New York Recording Laboratories (Paramount) * 3800 = Starr Piano Company (Gennett) and Rainbow * 4000 = Starr Piano Company (Gennett) * 5000 (not to be confused with Federals earlier blue-label series, which was discontinued before the introduction of the tan-label series) = Gennett * 6000 = Regal Record Company; isolated issues from Marsh Laboratories (Autograph) * 8000 = Starr Piano Company (Gennett) * 21500 = Regal Record Company * 25000 = Starr Piano Company (Gennett)
There were occasional exceptions to the system. Pathés block was especially short-lived, possibly because Silvertones large preprinted sometimes labels had to be trimmed severely to fit within Pathés smaller label area. Most Silvertone issues duplicated material on their suppliers regular releases. However, a few items appear to have been issued on Silvertone exclusively, and use of alternate takes was fairly common. Many issues were pseudonymous.
By 1925, Columbia (using masters from its Harmony budget series as well as its own older acoustic masters) and Gennett were Silvertones main suppliers. Gennett was the sole supplier by 1927, when it introduced electrically recorded Silvertone Truphonic records.
Sears discontinued the Silvertone label in the Spring 1929 catalog, replacing it with the revived Supertone brand. The Silvertone name was revived briefly by Sears in 19401941 for a Columbia Recording Corporation product drawing on masters from the ColumbiaOkeh pool as well as older American Record Corporation material owned by Columbia.
The Silvertone name was revived for 78s one last time, in 1950. The red vinylite pressings, using a completely redesigned Silvertone Record Club label in 1950, were produced by Mercury Records.
althazarr are you using a 78rpm needle? there is ALOT of service noice using a smaller 33/45 needle will cause exes noice
zeb1912 1 year ago
@zeb1912 Yes I am using a 78 needle on this turntable. Would you be talking about the "surface noise" as opposed to "service noise"? Silvertone records are known for their grittiness and this is certainly one of them. I clean my records too, but sometimes 90+ years of use just can't be cleaned away.
althazarr 1 year ago
Oh Lord! I LOVE THESE SILVERTONE RECORDS Thank You So much for Shairing This Treasure.
roybo1930 2 years ago
I've got about 23 of the gold & brown label, and 1 blue label Silvertone. Hopefully the rest won't have quite as much surface noise.
althazarr 2 years ago
Thanks for the interesting infos on this rare label!
ateleia 2 years ago
Thank you for your interest. That's why I'm here. :-)
althazarr 2 years ago