Garmin Releases 'Maposaurus' Super Bowl Spot

We think people are going to like this new Super Bowl commercial from first-time advertiser Garmin which is promoting personal GPS. We saw the music video of the spot earlier but here is the finished :30. It's 50's-style battle between a monster than emanates from a driver's wind blown road map and the driver whose personal GPS device converts him into a monster fighting super hero. It's just weirdly different enough to achieve some decent recall. Though, it might suffer from the dreaded "what was that commercial selling?" problem the morning after.

Fallon created the commercial for the first time Super Bowl advertiser and will launch a corresponding microsite this Saturday before the game. There's also a blog that digs deeper into the world of the Maposaurus.

Category:

Entertainment

Tags:

• advertising
• commercial
• country
• music
• ad
• troika
• design

[Anneka]

^0^ He had a henshin!!! He's like a magical girl! xD

[castlezania]

No, that was Steve Grimmett from the band Grim Reaper.

[yellowoboe]

Love the Maposaurus interview.

[Astronopolis]

GPS power speaks the truuuuth!

[srdale17]

This commercial cracks me up.

[krireed]

I Love my Garmin

[AaronZorn]

Glove box is your tomb!!!!!

[worldsheir]

ok....

[pyroraider]

ultraman what made it really funny was the song

[usfvideo]

It had to happen eventually! No matter how many have said that the Ultra Man, Godzilla, and Gamera series had bad special effects and was, overall, corny, their influence can't be denied. My kids loved this commercial!!