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Improbable Research Collection #128: The 2009 Ig Nobel Prize for Public Health

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Uploaded by on Feb 11, 2010

At the 2009 Ig Nobel Prize ceremony, Public Health Prize winner Dr. Elena Bodnar demonstrates her invention - a brassiere that, in an emergency, can be quickly converted into a pair of protective face masks, one for the brassiere wearer and one to be given to some needy bystander. She is assisted by Nobel laureates Wolfgang Ketterle, Orhan Pamuk, and Paul Krugman.

LINKS:
2009 Ig Nobel Prize Ceremony: http://improbable.com/ig/2009/

Dr. Elena Bodnar: http://trmri.org/

U.S. patent # 7255627:
http://www.google.com/patents?id=z_WAAAAAEBAJ&dq=7255627

Schedule of related events: http://improbable.com/improbable-research-shows/complete-schedule/

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Top Comments

  • Jane Bond's secret agent bra.

    Q would be proud.

  • I thought she looked improbably busty.

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All Comments (24)

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  • the boys are not so like this bra with someone wear before.

  • I like this idea. I really, really like this idea.

  • Save the man of your choice. haha.

  • Brilliant!!!

  • amaizing!

  • haha, if North America's school systems were engineered more around this manner, I think we'd have a lot more Nobel Laureates and breakthroughs emerging!

    Making education fun. It almost seems OBVIOUS that our society needs to do this.

    =3

  • mhmm .. doubles up as a cannibal restraining mask..double win!

  • Lol i just, no words.

  • Brings new meaning to the expression "I can't get a woman out of her bra to save my life"

  • This is so funny; but practical.. ha ha

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