1950s Television!! Another "Betty Crocker Cake mix" commercial and sitcom closing credits (1951)

Another example of 1950s television, this time a "Betty Crocker cake mix" commercial and the closing credits of the show it came from ("The Trouble with Father", Season 1, Episode 39). The show itself was and still is a gem (worth seeking out for classic TV fans), and this commercial, though featuring some odd claims ("it's just as fluffy and moist as the cakes Betty Crocker and her staff make"?!), is pleasant and reasonably watchable. The only off-note is having the sponsor logo at the end of the credits, but then nothing is perfect.

Category:

Entertainment

Tags:

• 1950s
• TV
• Television
• 50s
• 50's
• 1950's
• Fifties
• Commercial
• Commercials
• Closing
• Credits
• Cake
• Mix
• Food
• Edible

[cuddleb0t]

Back then, it was acceptable to eat cake with your hands.

[tomservo56954]

And just yesterday I was watching a rerun of the series NAKED CITY from 1962 on the RTV network, Due to someone asleep in the editing room, it included the first advertisement from its original ABC airing....for Betty Crocker Instant Mashed Potatoes.

[tomservo56954]

I read a book that tells the tale of Judy Garland's ill-fated television series. In it it said that her show was the first prime-time series on which General Mills ever bought time,

But these spots here, and the comment about the program WILLY clearly shows they were buying ad time in non-daytime or children's slots.

[Cromag99]

@Cromag99 The cake mix I'm talking about.

[Cromag99]

Just beat it longer than 2 minutes to get it bigger!

[9965paul]

1957:honey im home 2011:WHERES MY FOOD BIOTCH

[fromthesidelines]

The oil was already in the mix, 'Sheri'. Originally, all you had to do was add water {dried eggs were also in the mix}, but according to Vance Packard in "The Hidden Persuaders", too many women added their own eggs, and their cakes fell [their collective attitude was, "What kind of cake is it that I just need to add tap water?"]. Dr. Ernest Dichter of the Institute for Motivational Research told General Mills to reformulate the mix, and that women should be encouraged to add their own eggs.

[pinkyluvluv]

oh yummy.im going to bake something tomorrow!

[Sheri451]

They didn't have to add oil and water then?

[fromthesidelines]

"TROUBLE WITH FATHER" was the title used the most, 'EONSFTFAN'- I've seen it on several original prints with the General Mills sponsor I.D. at the beginning [as previously mentioned, they sustained the show through 1954, when they dropped it in favor of June Havoc's short-lived sitcom "WILLY", on CBS]. Since "TROUBLE WITH FATHER" was the title that was often seen during its original run, all episodes (including the final season's "NEW STU ERWIN SHOW") appeared under that title in syndication.